Media Tech News and Updates

Empowering creativity in advertising and creative agencies


Advertising and creative agencies that handle the full lifecycle of creative projects in-house need to implement many of the same content protection, collaboration and distribution workflows as most broadcast, sports or news organizations. One key difference is that the volume and diversity of client projects can be far greater for agencies and as such puts them more in line with our post-production customers in terms of the growing challenges they face.

Many of these dynamic organizations have to date relied on legacy LTO platforms to perform backups or to host an archive - a technology that is not suited to high bandwidth, high frequency and on-demand workflows.

Benefits of MatrixStore:

  • Puts your content where you want it, when you want it from ingest and nearline to archive and cloud  
  • Increases operational efficiency through tight workflow integrations and automation
  • Limits disruption with built-in disaster recovery and business continuity 
  • Enables global collaboration and empowers creativity 
  • Reduces management overheads and increases productivity
  • Ensures your content is future proof in performance, capacity, workflow and access
  • Enables all archive assets to be monetized 
  • Digital Content Governance ensures your data is safe, so you can worry about the things that add value to your business

As with many creative organizations we were faced with a storage challenge as our workloads continue to grow, projects are lasting longer and we are shooting in larger formats. To meet these challenges we needed to find a nearline solution that gave us the flexibility to move projects off our Avid storage but still have quick and easy access to them.  We decided that MatrixStore from Object Matrix was the right solution for us. We liked how well it integrates with Avid, the scalability and their focus on our industry.

Patrick Gulotta, VP Technical Operations, Intersport

MatrixStore media focused object storage
MatrixStore is the media focused private and hybrid cloud storage platform that enables organizations to benefit, financially and operationally, by modernizing video workflows and providing instant access to all media assets. Built upon object-based storage technology, MatrixStore provides digital content governance through an integrated and automated storage platform supporting multiple media-based workflows whilst providing a secure and scalable solution for all your data storage requirements.

Read More:
Intersport Case Study
Brand New School Press Release

Get in touch
If you think we can help your creative or advertising agency benefit operationally or financially from implementing innovative solutions, such as MatrixStore, please do get in touch.

Ask us for a copy of the "Top 10 Challenges and Solutions", as identified by Object Matrix.

OM Top 10 Challenges

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