AVID
AVID Elite Solutions Partner

Interplay® | MAM

To create more content under tighter deadlines and distribute that content to an ever-growing array of platforms, you need smart media management driving coordinated workflows.

Meeting your Challenges
Avid Interplay | MAM provides the most comprehensive and intelligent solution for media asset management available today to help you organize your media, make it broadly accessible, unify and coordinate every aspect of production, and link to business functions such as rights management and market data.
With Interplay | MAM, you can build workflows and central archives that interlink every contributor, facility, geographic location, and application in the enterprise, letting them work fluidly with all your assets and associated metadata.

Growing as you Grow
Designed to grow and adapt with you, Interplay | MAM provides a highly scalable and flexible data model capable of handling any specific requirement and changes or additions you need. Unique time-based metadata tracks let you instantly locate the right video, audio, still image, graphics, and documents. Automated through a graphical interface, workflows combine with Web Services APIs and an SOA structure to integrate any server, storage, editing, graphics, or traffic system.

Quick Start
The Interplay | MAM Foundation solution delivers key workflows around a dynamic archive capability in a complete quick start package of software, workflow automation, partner integrations, and professional services. Covering the most common access, media operations, and asset protection needs of your organization, you can easily customize and expand workflows, integrations, services, and clients as needed.

Interplay® | Production

Avid Interplay Production
Interplay | Production manages and coordinates content creation, automates workflow, and empowers you and other contributors across your production and editorial ecosystem to collaborate effectively so that projects can easily move in parallel and be completed faster. Tasks such as media movement, transcoding, and proxy generation are orchestrated in the background while producers, editors, assistants, and reviewers around the world can find, arrange, edit, review and annotate media—without wasting time looking for the right clip.

Increase production capacity
From a single facility or in locations across the world, you and other contributors can work on multiple projects, or the same project, at the same time. With intelligence applied to every asset, media becomes easier to locate, use, and repurpose, and teams can stay focused on creating content rather than managing it.

Open opportunity
With capacity to do more, organizations can develop new programming and explore new markets. Media Composer | Cloud (formerly Interplay Sphere) workgroup-connected remote editing opens completely new production and content possibilities, and Media | Distribute (formerly Interplay Pulse) enables you to directly publish to any platform for faster and more effective audience reach.

Lower costs
Interplay | Production takes content creation to a whole new level of speed, efficiency, and creativity. Work goes faster, costs go down, and creativity flows when access to media is instant, remote sites are interconnected, and contributors have the tools they need, when they need them.

Integrate with existing systems and extend workflows
A vibrant partner ecosystem and powerful APIs mean that the solution you need is close at hand. Interplay | Production workflows tightly integrate with Media Composer | Software, ISIS storage, and video infrastructure.

Proven reliability
With over 1,700 deployments, Interplay | Production is relied on daily by the most demanding, deadline-driven broadcast and media production organizations in the world. Partnership with Avid means ready access to industry best practices and the most knowledgeable services and support professionals in the industry.

Interplay | Production Solution Packages